Women Run the Vote Case Study

Event Development & Management | Brand Strategy | Project Management

In a time of immense social change and great political uncertainty, Women Run the Vote, a Virtual Race for Real Change, connected 10,000 athletes across the globe, uniting them in a common cause and fostering a sense of community, activism, and empowerment. Produced in partnership with Oiselle and Run 4 All Women, WRTV was designed to be accessible and inclusive for a broad audience.

The event raised over $270k for Black Voters Matter Fund and with an average donation of just $24, this was truly a grassroots effort. WRTV far exceeded our wildest expectations, turning into a full-fledged phenomenon. Here is an overview of key event activity stats:

• 9,732 racers logged workouts, for a 98% participation rate

• Athletes participation came from North America, South America, Europe, Asia and Australia

• 103,896 activities were recorded in total, from running, to SUP to rollerskating

• 401,838 miles were traveled collectively; which represents 3/4 of a trip to the moon and BACK