Project Purple: Marathon Weekend Activations & Precede Consortium

Brand & Social Media Strategy | Photography & Videography | Event Development & Design | Content Marketing

On one of the biggest weekends in running, Project Purple stood out among the sea of teams competing at the TCS New York City marathon. By embracing a fully integrated social media strategy, Project Purple was able to connect with their runners and tens of thousands of fans, which in turn drove double digit increases in audience engagement and boosted fundraising efforts throughout the event weekend.

Following the success of Marathon Weekend, we worked with Project Purple on event coverage and content marketing for the first ever Precede Consortium, a first of its kind conference to bring leading pancreatic cancer researchers, clinicians and scientists together.