Viva Mental Health & Wellness

Brand Strategy | Web Design | Content Marketing | Social Media Management

When Rachel Gersten and Jor-El Caraballo, the co-founders of Viva Mental Health, wanted to refine their brand strategy and build their reach, they came to Active Brand. Viva was already a well-established brand in the New York Metro area, and Rachel and Jor-El set their sights on expanding into new states. Their dream was to build Viva, a practice devoted to individualized, holistic, accessible, and culturally competent mental health care, into a business that could help people nationally.

We worked with the Viva team to hone a cohesive brand approach and built content marketing and social media strategies to support their business goals. We are pleased to report that Viva now operates in 11 states across the US!