SPARC a Conversation

Great events depend on excellent communication, so we are pleased to share our newest service, SPARC: Strategic Planning + Race Communication.

Designed to help race directors, event managers, and non-profit leaders streamline marketing and communications efforts, SPARC can deliver big results for your race or community fitness event.

Produced in partnership with our friends at Brand Spark, this service can improve efficiency, enhance audience engagement, and simplify collaboration with internal and external partners.

Check out more about SPARC below!

What is SPARC?

SPARC is a service that helps race management organizations streamline and enhance communication efforts efficiently and strategically.

The service is backed by a dedicated team of marketing and communications professionals with over 25 years of collective experience in sports marketing.

Our team centralizes all communication efforts and uses your existing registration and content management platforms for increased efficiency.

Please note that our SPARC service is not an event registration platform.

Who is SPARC for?

SPARC is designed to help integrate marketing and communications for:

  • Race Directors who wish to grow or improve their events

  • Event Planners who seek to enhance communication with attendees

  • Social Media Managers who need to build consistent and authentic messaging for their events

  • Non-profit leaders who strive to improve development opportunities through event-based marketing and communication

  • Community-based organizations that are looking to build greater awareness and engagement

How can SPARC help?

Our SPARC service is tailored to the needs of your event and is built to:

  • Streamline marketing and communications efforts

  • Simplify collaboration among team members for smoother project execution

  • Enhance audience engagement through targeted and personalized communication

  • Integrate various communication channels for a cohesive and impactful strategy

  • Implement automated processes to reduce manual tasks and save time

Interested in SPARC?

We are excited to launch this service and would welcome the opportunity to talk with you. Please complete the form here, and we will contact you!