Heat Athletic

Brand Strategy | Web Design | Photography | Content Marketing | Event Planning

When Heat Athletic founder Onika Shabazz came to us in December of 2021, we were presented with an amazing opportunity to help shape an emerging and important brand. Since Heat Athletic is the running industry’s first apparel line designed specifically for sizes 12-26, we were stoked to take on the challenge of leveling up the company’s digital and experiential marketing.

Over the course of 4 months, we developed a strategy that capitalized on the brand’s “Everything you’ve got, bring it” ethos and helped the founder develop partnerships online and IRL, with the launch of Heat Labs and a partnership with She.is.Beautiful Race Series. Look for the new collection to drop in early summer of 2022!