Under Armour TransRockies Run

Brand & Media Strategy | Event Management | Social Media Management | Photography & Videography

The Under Armour TransRockies Run is a six-day stage race traversing the continental divide between Buena Vista and Beaver Creek, covering 120 miles through the spectacular Colorado Rockies. At the end of each stage, 350 runners gather in camp to recover, celebrate and enjoy an interactive presentation featuring videos, photos and more captured each day. Managing a media team of a dozen reporters and photographers, our strategy produced highly engaging content which drove TRR to triple digit increases across all social media metrics, expanded visibility for all partners and ultimately, a new title sponsor.